If you’re writing articles for an online publishing service and part of your personal income is proportional to the revenue generated by the advertisements on your articles, evergreen articles are the best type of articles to write.
What are Evergreen Articles?
What are evergreen articles? Think of evergreen trees. They stay in bloom all year long. Unlike deciduous trees, which shed their leaves and go into hibernation on a yearly basis, evergreen trees stay green and remain interesting throughout the year, from January to December.
That is the essence of an evergreen article. It’s an article that holds the interest of readers all year long. It never goes out of season. It never grows old. It’s timeless, and the content of the article remains relevant for years to come. Because of this, evergreen articles bring in a constant stream of readers day after day and month after month. This constant influx of readers means that you have daily opportunities to make money off your articles.
Sure, you could write a fantastic submission on the upcoming Super Bowl game, and you might receive a huge burst of readers in the week prior to the event. Yes, that article might give you a boost in income right away. Unfortunately, once the Super Bowl event is over, the number of people interested in your article vaporizes immediately. At that point, your article ceases to generate income.
Evergreen articles are fantastic because they never lose their value. They continue to make money for you long after you’ve written them. This is called passive income, and that’s what you want. Who wouldn’t want to make constant money all year long without putting in year long effort?
If you’re convinced about the virtues of writing evergreen articles, here are three fundamental rules for writing them.
Rule #1: Avoid News and Current Events
One of the biggest mistakes made by writers who wish to earn passive income is to write about time-sensitive topics.
Let’s return to the Super Bowl example. The Super Bowl only happens once a year. Once you’ve written an article about it, you only have one chance to bring in as many readers as you can before the article loses its value. Even if the Super Bowl occurs on a yearly basis, each Super Bowl is unique. An article for this year’s Super Bowl will not remain relevant when the next year’s Super Bowl rolls around.
Once an article has lost its value, no one will read it and it will no longer provide you with any income. This concept can be expanded to apply beyond just the Super Bowl. For example, if you were to write about the latest political controversy or celebrity scandal, eventually that topic will fade out of public interest and then your article will lose its value.
There is an exception to this rule, though. Seasonal articles are the middle ground between time-sensitive articles and evergreen articles. Suppose you were to write an article about great Christmas gifts or how to stay cool during the summer. These articles will remain relevant year after year, but only during certain seasons.
Depending on the popularity of the topic, it could generate more income for you than an evergreen article about a lesser known topic. You must decide whether or not seasonal topics are worth your time and effort.
Rule #2: Tackle Universal Themes
Timelessness is not the only important aspect of an evergreen article. You may be able to write a submission that holds true year after year, but that doesn’t mean people are interested in what you’ve written.
You need to cover topics that are universal in appeal. After all, the greater the number of people interested in the topic of your article, the greater the number of readers you’ll attract.
Here are some example topics that appeal to the masses:
Rule #3: Narrow Your Focus
After you pick a topic, you’ll still need to consider one more thing: specificity.
When people search the internet and scour the web, they’re often looking for an answer or a discussion on a specific topic. For example, they may not be searching for “health,” but they might be searching for “colon cancer treatment.” Instead of looking for “pet advice,” they may be looking for “easy ways to wash a pet.”
Before you start pumping out your next evergreen article, narrow down your topic. How narrow should you go? Think about the kinds of search topics you’d enter into a search engine. Are you looking for “car advice,” or are you looking for “how to save on car insurance”? Using a search engine keyword tool analyzer could be very beneficial for finding specific topics to write about.
Once you’ve picked a topic that will remain relevant year after year, and once you’ve narrowed your focus down, you’ll have the foundation for an article that will continue to bring in money day after day, month after month, and year after year.
If you’re looking for passive income, evergreen articles are definitely the way to go.